Digital Marketing Types

There are four main types of digital marketing strategies. Each has advantages and disadvantages. They are: article marketing, social media, pay per click, and banner advertising. The four have to be carefully matched depending on the business goals.

Website Promotion

Website promotion involves adding keywords to the end of URLs.

To promote your company online, you need to learn how to search for those keywords. Then you need to learn how to construct the proper words to match your business’ message.

Article Marketing

Article marketing is best suited for creating a buzz about a specific product or service. This can be done in many ways including on sites like It’s also possible to promote products using your own website or blog. This method is not for everyone, as it can be time consuming and requires very little initial investment.

Social Media Marketing

Social media marketing is a great way to build relationships with consumers. It’s especially good when the content that you write is relevant to your business. It’s important to follow the guidelines set by social media sites like Twitter and Facebook. You can also choose to make your posts promotional or informative.

Pay Per Click Marketing

Pay per click marketing is probably the least understood. However, it’s one of the most popular digital marketing types. All you have to do is to buy ad space from Google and Yahoo and then let the ad appear on websites of interest to your audience. It’s a highly effective tool, but it can take a lot of time and money to get your ads up and running.

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